about us

we are in the business of delivering the most indulgent experience ever. we want to delight and nourish your mind, heart and soul.

we do this through the best handcrafted teas and tea-based beverages from across the world.

we do this by delivering a luxurious experience that will delete the phrase ‘just tea’ from the world’s lexicon.

you will transcend into a world beyond indulgence with our beverages. we aim to bring these to the world in as many convenient ways as possible, with no dilution of experience.

sustainability

we love our planet. it is the earth beneath our feet, the wind beneath our wings and the water that sustains us.

our love reflects in our products. every product, every pack, every offering of ours is sustainable. sustainability is not a check mark for us, it is our way of life.

tea origins

our teas and tea-based beverages are carefully curated and chosen from the best and most authentic sources across the globe. from the highest peaks, with the most special ingredients and crafted by ones who are experts at their craft. every tea is special, just like every one of us is.

from the founder

welcome to sy'a! we promise to deliver experiences 'beyond indulgence'.

rooted in the abundance mindset, we serve patrons who see the earth as plentiful, nurturing and fulfilling. they pursue excellence, have a grand vision and above all, believe in sharing.

luxury, grandeur and magnificence are natural expectations for this cult. so are variety, choice and change.

we aim to serve this cult. we aim to fuel the abundance revolution.

we will to do this with the best teas and tea-based beverages with unique flavours from across the world. we are committed to 100% natural, sustainable and above all, delightful products.

About Aastha

aastha is a passionate brand and business builder. she has experience of more than a decade across marketing, product and growth in a variety of industries viz. FMCG, pharma and D2C eyewear. her exposure also spans the offline and online worlds in managerial, leadership and entrepreneurial roles.

prior to building sy'a, she has grown and continues to grow Vedic Teas, one of Canada's most loved premium tea brands, in UAE. through her role at Eyewa, a D2C eyewear startup in the MENA region, she got exposure to KSA, UAE and other key GCC markets. she has also worked with some of the top pharma brands in India viz. Tata 1mg, Mankind Pharma and mChemist.

she has an MBA from Hult Business School where she was part of the dean's list. she also has a masters in technology (biotech) with a gold medal and a bachelors in technology (biotech) where she was in top 5 ranks. outside of work, she splits her time between tasting teas, building networks esp. with other women entrepreneurs and her family.

LinkedIn

Aastha Kapoor

Founder

why choose us

You will transcend into a world beyond indulgence with our beverages. we create the best teas and tea-based beverages rooted equally in quality, variety, luxury, delight and sustainability.

  • Quality

    Avant garde teas and tea-based beverages. the best amongst the best.

  • Variety

    you love choice and change. we bring you a variety of the best blends from across the world.

  • Luxury

    Beyond indulgence is our promise. deleting the phrase 'just tea' from the world's lexicon is our aim.

  • Delight

    We will delight and nourish your mind, heart and soul. always.

  • Sustainability

    Every product, every pack, every offering is sustainable. Sustainability is not a check mark, it is our way of life.

  • Uniqueness

    Our products are special as they are unique. just like you.

  • Natural

    Our flavours are cent per cent natural. enriched with flowers, herbs and spices.